Today’s guest is Angela Paules discussing Push and Pull Marketing. Angela is the Chief Marketing Officer at Buzz Franchise Brands, and is responsible for marketing several brands under the Buzz umbrella.
We discuss the need for franchise marketing executives to be leaders in all of these mixes:
*Push versus Pull
*Paid versus Organic
*Traditional versus Digitial
*Consumer versus Fran Dev
*Individual brand marketing versus Multi-brand marketing
We'll also have more details on The International Franchise Expo 2019 and how your franchise can be a part of VetFran!
Thanks to Social Joey and MFV Expositions!
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