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Katie Roberts was such a wealth of information during last week's show, we're having her back! She'll finish our discussion on Facebook Ads and tell us everything we need to know about Twitter Ads!
Katie is responsible for leading strategic social media initiatives for several global universities at Laureate Education, Inc. In her time at Laureate, she grew the Walden University facebook community from less than 8,000 fans to more than 160,000 in 2 years, maintaining target demographic and 10%+ engagement. Katie owes the teams' success to creating a content strategy focused on several areas of the student lifecycle from prospect to student, alumni and referrals. Additionally, Katie lead the charge in establishing a robust facebook advertising campaign targeting prospects, students, and employees of partner companies. While managing the facebook advertising strategy, Katie and team were able to see engagement numbers soar, 200+% community growth year over year, and have a positive impact on lead generation and website traffic.
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