BDI The Social Consumer Case Studies & Roundtable Live Event Part 1

8:30-835 Introduction: Colleen Susini, Area Director, Manhattan, Regus

8:35 AM - 8:55 AM Keynote Case Study: McDonald's Serves up Social Media Presented by: Heather Oldani, Director, Communications, McDonald's U.S.A., L.L.C.

8:55 AM - 9:15 AM Case Study: Social CRM Moving Beyond Traditional Customer Relationship Management to Reach Today's Social Customer Presented by: - Robin Fray Carey, CEO & Co-Founder, Social Media Today LLC - Brent Leary, Co-author of Barack 2.0 , Partner of CRM Essentials - Jim Goldfinger, Founder and Senior Director, CRM Customer Value Network, SAP Americas

9:15 AM - 9:35 AM Case Study: JetBlue Soars with Social Customer Service Presented by: Morgan Johnston, Manager Corporate Communications, JetBlue Airlines

9:35 AM - 9:55 AM Case Study: What Marketers can Learn from Publishers: The Reinvention of the Food Network Presented by: Michael Chin, SVP Marketing, KickApps

9:55 AM - 10:15 AM Case Study: Roger Smith Hotel Increases Occupancy & Builds its Brand Via Social Media Presented by: Adam Wallace, New Media Manager, The Roger Smith Hotel & Brian Simpson, Assistant Food & Beverage Director, The Roger Smith Hotel