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Social Consumer

Social Consumer


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It is no secret that social communications' impact on consumers is growing. It is now commonplace for both large and small B2C organizations to embrace social media and social networking to connect with consumers, strengthen brands, provide service, sell products, generate insights, and receive feedback from customers, partners, and employees. Social communications is now part of an integrated marketing and communications platform for most leading organizations. This conference will showcase the best case studies that demonstrate how leading brands use social communications to achieve tangible business goals. If you want to link different recordings to different case studies, all the different ones can be found at: http://guest.cvent.com/EVENTS/Info/Custom.aspx?cid=17&e=72266843-2a41-40c9-93a8-ba4d28dbcd2f

On-Demand Episodes

10:35 AM - 10:55 AM Case Study: AMD and Bite Harness The Power of the Gaming Community Presented by: Chris Hook, Senior PR Manager, Advanced Micro Devices, and Will Willis, Vice President, Bite Communications 10:55 AM -... more

8:30-835 Introduction: Colleen Susini, Area Director, Manhattan, Regus 8:35 AM - 8:55 AM Keynote Case Study: McDonald's Serves up Social Media Presented by: Heather Oldani, Director, Communications, McDonald's U.S.A., L.L.C. 8:55 AM -... more