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Social Consumer


Country: United States

Language: English

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Social Consumer  

It is no secret that social communications' impact on consumers is growing. It is now commonplace for both large and small B2C organizations to embrace social media and social networking to connect with consumers, strengthen brands, provide service, sell products, generate insights, and receive feedback from customers, partners, and employees. Social communications is now part of an integrated marketing and communications platform for most leading organizations. This conference will showcase the best case studies that demonstrate how leading brands use social communications to achieve tangible business goals. If you want to link different recordings to different case studies, all the different ones can be found at: http://guest.cvent.com/EVENTS/Info/Custom.aspx?cid=17&e=72266843-2a41-40c9-93a8-ba4d28dbcd2f

  • On Demand Episodes

    Original Air Date:

    BDI The Social Consumer Case Studies & Roundtable Live Event Part 2

    10:35 AM - 10:55 AM Case Study: AMD and Bite Harness The Power of the Gaming Community Presented by: Chris Hook, Senior PR Manager, Advanced Micro Devices, and Will Willis, Vice President, Bite Communications

    10:55 AM - 11:15 AM Case Study: Allstate Insurance's Use of Social Media Presented by: Marcia Hansen, Marketing Manager, Direct Marketing, Allstate

    11:15 AM - 11:35 AM Case Study: Intuit’s Quicken iPhone Application Connects With 25-35 Year Olds Presented by: Scott Gulbransen, Senior Manager, Corporate Communications, Intuit Inc.

    11:35 AM - 11:55 AM Case Study: Rich Insights from Online Consumer Communities Help Godiva Launch Chocolate “Gems” Presented by: Siobhan Dullea, Senior VP of Client Services for Communispace, who will be interviewing Rich Keller, Business Director Marketing & Innovation for Godiva Chocolatier

    12:00 PM - 12:30 PM Roundtable Session 1 Session topics are available for viewing on the speaker page. * Registrants will have the opportunity to choose their sessions approximately one week prior to the event. 12:30 PM - 1:00 PM Roundtable Session 2 Session topics are available for viewing on the speaker page.

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  • Original Air Date:

    BDI The Social Consumer Case Studies & Roundtable Live Event Part 1

    8:30-835 Introduction: Colleen Susini, Area Director, Manhattan, Regus

    8:35 AM - 8:55 AM Keynote Case Study: McDonald's Serves up Social Media Presented by: Heather Oldani, Director, Communications, McDonald's U.S.A., L.L.C.

    8:55 AM - 9:15 AM Case Study: Social CRM Moving Beyond Traditional Customer Relationship Management to Reach Today's Social Customer Presented by: - Robin Fray Carey, CEO & Co-Founder, Social Media Today LLC - Brent Leary, Co-author of Barack 2.0 , Partner of CRM Essentials - Jim Goldfinger, Founder and Senior Director, CRM Customer Value Network, SAP Americas

    9:15 AM - 9:35 AM Case Study: JetBlue Soars with Social Customer Service Presented by: Morgan Johnston, Manager Corporate Communications, JetBlue Airlines

    9:35 AM - 9:55 AM Case Study: What Marketers can Learn from Publishers: The Reinvention of the Food Network Presented by: Michael Chin, SVP Marketing, KickApps

    9:55 AM - 10:15 AM Case Study: Roger Smith Hotel Increases Occupancy & Builds its Brand Via Social Media Presented by: Adam Wallace, New Media Manager, The Roger Smith Hotel & Brian Simpson, Assistant Food & Beverage Director, The Roger Smith Hotel

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