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Business Development Institutes Social Communications Case Studies

  • Broadcast in Social Networking



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8:50 AM - 9:10 AM Case Study 1
Coca-Cola Conversations – Connecting an Iconic Brand to its Fans Presented by: Philip Mooney, Director, Heritage Communications, The Coca-Cola Company
9:10 AM - 9:30 AM Case Study 2
Case Study Presentation:The MTV Case Study: How MTV engages its viewers for innovation. Co-Presented by: Diane Hessan, President and CEO, Communispace Corporation and Allison O’Keefe Wright, VP Consumer Insight, MTV
9:30 AM - 9:50 AM Case Study 3
Case Study: Tyson: Tweeting & Feeding With Social Media Presented by: Ed Nicholson, Director of Corporate Community and Public Relations, Tyson Foods, Inc.
9:50 AM - 10:10 AM Case Study 4
Case Study: Boston College Collaborates With Wikis & Other Social Media Presented by: Gerald C. Kane, Ph.D., Assistant Director of Information Systems, Carroll School of Management, Boston College