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Social Media Paradigm w/ Intel's social media team Becky Brown & Ekaterina Walter

  • Broadcast in Social Networking
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Becky Brown & Ekaterina Walter are manager & stratigist for social media at Intel Corp. Becky Brown Director of Social Media, Intel Marketing Strategy & Campaigns Becky joined Intel in 1992 and brings over 18 years of experience in sales, marketing, and product development. As the Director of Social Media, Becky is responsible for the global strategy,framework, and tools to enable and measure world class social activations plans across all parts of the organization (business units, marketing team, geography teams).For a short period of 18 months Becky worked at Adobe managing the campaign planning and strategy for the Adobe Flash Platform. Becky began her career in sales as a technical marketing engineer and held a variety of customer facing roles such as Field Sales Engineer, Retail Marketing Manager, Market Development Management. Following sales, she spent over 5 years in product marketing and development for two strategically important and revolutionary products from Intel. You can find Becky Brown at http://www.twitter.com/beckyannbrown. Ekaterina Walter Intel Social Media Strategist Ekaterina Walter is a marketer,thinker,speaker, and connector. As a Social Media Strategist for Intel,Ekaterina works at the intersection of high tech and integrated marketing—driving campaigns and helping colleagues to leverage new media in support of business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so. Ekaterina is on the Board of Directors for Internet Strategy Forum. You can find her on Twitter @ekaterinawalter. She blogs at http://www.ekaterinawalter.com. About Intel Intel (NASDAQ: INTC),the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom & blogs.intel.com. Follow Intel on Twitter and Facebook.