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The Century of Self, Part 2, # 138

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Creating a Sober World

Creating a Sober World

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On Dec 21 we replayed a session we did several months ago on Edward Bernays, Sigmund Freud's nephew and the development of public relations and later advertising. It was based on the idea of manipulating people's uncoucious drives and casuing them to do things that are irrational because they can be made to feel good though manipulation.

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