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Rated 5 Stars! How important are 5 star ratings?

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Ken rates Mike's show idea 5 stars. Ken was going to talk about Business Bullying (like 1 star ratings for no apparent good reason) but Mike wanted to talk about the importance of and how to get Five Stars. It's going to be fun because Ken is going to confess his star rating criteria.

Mike and I are both small business development professionals. Much of what we do revolves around public perception of our clients. We talk with them about things like Yelp and Facebook ratings. I have just completed a fairly involved online ratings system for real estate agents which has a couple of twists and curves. Last year I developed a pretty intense condo review site for Toronto which allows star ratings.

Today we're going to discuss the importance of understanding the power of ratings, why the BBB is still in business, and what you can do to increase your likelihood of getting 5 stars. Not 4, not 2, but 5. So basically all of them. All the stars.

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