Chances are if you operate any sort of blog or website you really do want your site or at least page to be number one on Google for keywords that convert. More than any other challenge I have in working with new SEO and content clients is "fixing their thinking" on keywords that convert. Otherwise it is just traffic and there are many ways to tell if your SEO campaign is working.
Today we talk about list building, authoring and a little more understanding of "the phrase that pays" when it comes to search engine optimization.
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