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Episode 2: Who is your audience? Introducing niche marketing

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Today, we cover niche marketing - what it is and how you can begin to discover who your  niche market it.

Book suggestion: The Long Tail by Chris Anderson - explains the rise of niche marketing vs. "hits" mentality.

To find your audience, use search tools, and be curious, open, and inquiring. Move your focus audience in your internet business from "everyone" to XX by using demographic deciders, like age, geography, economic status, station in life, etc.

Listen in and share your thoughts!

As promised in the show, some links for researching keywords:

Google keyword tool

Youtube keyword tool

 

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