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The SMARTSTART Coach

http://www.smartstartcoach.com/business.htm


Country: Canada

Language: English

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YOUR BUSINESS MATTERS - with The SMARTSTART Coach  

Join us for straight talk, simple strategies, and stellar support with The SMARTSTART Coach. Best-in-class professional management advice for savvy small business owners and entrepreneurs doing business in an online world.

Show Notes

YOUR BUSINESS MATTERS is dedicated to sharing the truth about what it takes to create and build a successful business online or offline. Listen regularly to benefit from our "return on insight" so you can immediately put it to work for your business.

  • On Demand Episodes

    Original Air Date:

    YOUR BUSINESS MATTERS: Making It Work - Web Sites with The SMARTSTART Coach

    Join fellow online business owners as they chat with The SMARTSTART Coach about making it all work in their small business. Today: web sites, including 7 criteria for your web site name, 6 stages of web site design and development, 15 must haves and 5 things every web site visitor thinks.

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    YOUR BUSINESS MATTERS Episode 1: Branding - Desperately Seeking Distinction (Tips for Small Biz)


    Join Linda M. Lopeke, The SMARTSTART Coach, on YOUR BUSINESS MATTERS and learn why the smaller you are, the more critical it is to your business success to brand yourself like a pro.

    For many new entrepreneurs the rush to cash in on what's believed to be the easy money to be made from owning an online business has them racing to build a web site and get in the internet game as fast as humanly possible.

    It is not uncommon to find cash-strapped small business owners running from live event to live event in a frenzied orgy of learning. Then they go home and promptly sink what precious little money they've got left into betting the farm by building a web site before actually building a business.

    This is the fast track to spending money you can't afford to lose only to have it end in frustration, heartbreak and non-productive drains on limited financial resources.

    In this episode of YOUR BUSINESS MATTERS we'll explore ways you can overcome the uncertainty of engaging in risky business practices by learning how to step into the role of responsible business owner with complete confidence and start branding like a professional.

    You'll find out that taking care of business means the smaller you are the more critical it is to your survival that you build a strong, consistent brand.

    Not sure about that?

    There are one trillion web sites in the Google search index. It's a myth that if you build it, they will come! Be someone. Stand for something. You can't sell from a web site if you aren't seen and heard by potential customers.

    Show listeners are invited to take our SMARTSTART BRANDINGZEN course free (there are 5 informative sessions: Branding Masterclass, Brand Positioning, Brand Targeting, Brand Creation, Brand Management).

    Sign up now at www.smartstartcoach.com and take control of your brand and your future.


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  • Original Air Date:

    YOUR BUSINESS MATTERS: Episode 001 -- Desperately Seeking Distinction

    Are you blowing your brand or doing what it takes to be a contender? Join The SMARTSTART Coach on YOUR BUSINESS MATTERS and find out why the smaller you are, the more important it is to your business success that you build a strong brand. Linda M. Lopeke, The SMARTSTART Coach, explains why branding is critical to your small business and explains how to distinguish yourself from the herd in a way you can easily understand and work with immediately. Because your business matters.

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