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Loyalty Lessons from a Multi-Billion Dollar Grocery,with Author Daniel Korschun

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Kelly Scanlon

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On this week’s Smart Companies Radio, discover how a multibillion dollar grocery store chain inspired fervent loyalty and the lessons that can be learned from what happened. Dr. Daniel Korschun, Associate Professor at Drexel University’s LeBow College of Business joins host Mary McKenna to discuss his book, “We Are Market Basket” Korshun who co-authored the book walks us through the historical context and how the story challenges many common beliefs about business.

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