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Telling the Story of Southwest Airline's Culture, with Linda Rutherford

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Joining host Kelly Scanlon is Linda Rutherford, vice president of communications and outreach at Southwest Airlines. Linda has been with SWA since 1992 and guides media relations, employee relations and communications, as well as emergency response and strategic public relations. Today we'll hear how SWA has built its culture and become one of the most successful brands in business.

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