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The Soft Edge: Where Great Companies Find Lasting Success

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Forbes publisher Rich Karlgaard joins us to discuss his new book The Soft Edge: Where Great Companies Find Lasting Success. Rich stresses that although shrewd strategy and execution are crucial to success, companies can't achieve sustainable success unless they embrace what he calls the "soft edge" on the Triangle of Lasting Success.

As the publisher of Forbes, Rich also writes a column called "Innovation Rules," known for its witty assessment of business and leadership issues. He has been a regular panelist on Forbes on FOX since the show's inception in 2001. Rich is also a serial entrepreneur, having co-founded Upside magazine, Garage Technology Partners and Silicon Valley's premier public business forum, the 7,500-member Churchill Club. He is a past winner of Ernst & Young's "Entrepreneur of the Year" award. Rich's book Life 2.0 was a Wall Street Journal best-seller.

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