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Connecting with your customer - not as simple as it sounds there are many steps including but not limited to: knowing their wants and needs, and knowing who they are.
You also need to decide if you're marketing to a prospect, a current customer or if you're attempting to enlarge your customer base or retain the customers you have. All the variables will be discussed on "The Hut" with your hosts: Patrick Shore & Jodi Livengood.
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