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Cupcake Confidential - Jeff Martin of Smallcakes

  • Broadcast in Business
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Jeff Martin, founder of the Smallcakes franchise, has developed a big appetite for international growth. Tune in as Jeff, who is a two-time veteran of the Food Network's "Cupcake Wars," discusses how he turned these sweet treats into a worldwide franchise boasting more than 120 flavors. You'll hear about how a major misstep led to his cupcakes being featured on "The View," learn how he's built the franchise, and get a sneak peek into his plans for Cupcake Creameries - ice cream stores featuring his most popular cupcake flavors.