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The Story Behind the "Elf on the Shelf" Magic

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Kick off the Christmas season as guest Chanda Bell, co-founder and co-author of the holiday phenomenon  “The Elf on the Shelf,” gives us the inside story on how she, her mother and her twin sister turned a cherished family tradition into a best-selling brand, delivering holiday magic to parents and children across the country.

Bell and her mother and sister were recently named the Georgia Small Business Person of the Year by the Small Business Administration. She and her sister were also named as finalists for the 2010 Ernst and Young Entrepreneur of the Year. The company was also recognized in 2010, 2011, and 2012 as one of Inc. magazine’s 500 fastest growing companies.

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