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Why Brands Fail in a Crisis - David Johnson

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When a crisis hits a company, the first 72 hours shape public opinion.  And a bad response impacts the viability of your brand. Here to talk with us today about how even the smallest businesses can suffer the negative consequences of a PR disaster - and what to do about it before that happens - is David Johnson, an expert in crisis communications who's often called on by the media when a major brand makes the news because of their handling of a crisis. He has appeared on CNN, CNBC, FOX News, NBC and CBS.

In this episode, he discusses why so many brands and businesses are caught unprepared and what the key components of a crisis communications plan are.

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