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Businesses of all sizes have a story to tell--and it goes beyond branding. The story of every company is ingrained in its corporate culture, be it IBM or Apple or the smallest of companies. Yet many companies fail to define their stories, and many companies suffer with consumers as a result of it.
Joining us is Danielle Berg, owner of Telling Media, a company that helps business leaders create business stories that sell. She’ll discuss how the right stories can help a business attract and motivate employees, close deals and create a loyal fan base of customers and key influencers. Tune in to find out how to use your company’s story as the one thing that can differentiate it from the competition.
Prior to forming Telling Media, Danielle Berg held several senior marketing positions at IBM, including Director of Marketing for IBM Interactive. She later served as Chief Marketing and Corporate Communications Officer for a global business and technology consultancy. Danielle is the co-author of an upcoming book Use the S Word in Business.
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