The Commitment Engine: Making Work Worth It - John Jantsch

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Smart Companies Radio welcomes international speaker, author and marketing guru, John Jantsch. In his latest book, The Commitment Engine, John looks at what sets truly great businesses apart. Those companies, he found, tend to have a hunger for extreme clarity, a culture of shared commitment and a ridiculous passion for community. Join Kelly and John as they talk about ways you can establish lasting commitment in your employees, customers and community. Seth Godin calls the book "insanely brave and breathtakingly important."
 
John, who has been called the world's most practical small business marketing expert, is the creator of the Duct Tape Marketing System and the Duct Tape Marketing Consulting Network. His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a Top 10 marketing show on iTunes, was called a "must listen" by Fast Company magazine. He is the featured marketing contributor to American Express: OPENForum and is a popular presenter of workshops and webinars for organizations such as American Express, Intuit, Verizon, HP and Citrix. He's often cited in the Wall Street Journal, New York Times and CNNMoney.
Tags:
John Jantsch
small business
marketing
Duct Tape Marketing
The Commitment Engine
Broadcast in Entrepreneur
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