Great football coaches know more than pass defense and offensive strategy: they also tend to have a strong understanding of sales and marketing. Kelly's guest this week is Jeff Beals, author of Selling Saturdays: Blue-Chip Sales Tips from College Football. Join us as Jeff shares the sales and marketing secrets he learned in interviews with legendary college football coaches like Barry Switzer, Tom Osborne, John Cooper, Hayden Fry and scores of others. You’ll learn how a little "football practice" can help your company achieve big wins.
Jeff Beals is the author of two award-winning books and hundreds of articles. He delivers keynotes worldwide and has been quoted in Investor’s Business Daily, Men’s Health, New York Times Online and USA Today. He’s been both a radio and tv host, as well as a college professor and adjunct dean.
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