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Harnessing the Hidden ROI of Storytelling - Roger E. Jones

  • Broadcast in Entrepreneur
Kelly Scanlon

Kelly Scanlon


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Charts, graphs and PowerPoint slides will never connect with an audience the way a good story can, and a growing number of businesses are harnessing classic storytelling techniques to increase engagement with customers and employees. Roger E. Jones -- the author of What Can Chief Executives Learn from Stand-Up Comedians? -- has taught the principles of "pragmatic storytelling" to teams at IBM, Cisco and dozens of other leading companies. Join Kelly and Roger as they talk about how you can tell your company's story more effectively.