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#295 Sue Ershler, David Meerman Scott, Dawn Fotopulos, Susan Barancini-Moe

  • Broadcast in Business
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Susan Ershler is an international speaker, business executive, and along with her husband, became the first couple to climb the Seven Summits. She is the author of the new book Conquering the Seven Summits of Sales - From Everest to Every Business. Susan shares the lessons she learned from mountain climbing that can translate into success at the workplace.

David Meerman Scott is an internationally acclaimed sales and marketing strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is the author of the books New Rules of Marketing and PR, and most recently, The New Rules of Sales & Service. David discusses how the buying process has changed and what small businesses can do to sell effectively.

Dawn Fotopulos is an experienced entrepreneur and smallbusiness turnaround expert that has rescued hundreds of small business from financial disaster. She is the author of Accounting for the Numberphobic: A Survival Guide for Small Business Owners. Dawn shares the most common mistake small business owners make on the financial side of their business and gives tips for where to start when reading financial statements. 

Susan Baroncini-Moe is an executive coach, a digital marketing strategist, and author of the bestselling book, Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style. Susan tells how to get rid of brain junk - baggage small business owners carry with them every day that hurt their businesses.

Sponsored by Sage and Nextiva.

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