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Dave Sweet, organizer of Whisky Live talks about event participation and how small businesses can generate sales by participating.
Winthrop H. Smith Jr tells the story of perhaps the best known financial brand in America in his book Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World
Koel Thomae talks about bringing Australian yougurt to America and why it is called Noosa Finest Yoghurt.