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Bill Cummings talks about the differences between bad luck and bad businesss. His easy-to-understand advice stresses tax planning long before tax prep, and it covers pitfalls such as selecting the wrong business entity or retirement plan and missing the many allowed deductions available to business owners. Cummings also helps readers get over their fear of being audited through data showing audits at a historic low and with strategies on how to audit-proof tax returns.
Eric Granof is Chief Marketing Officer for AIA, a bail bond insurance company. He taslks about maintaining pubic awareness while combattng numerous negative stereotypes opeople have towards bail. Granof offers tips on buildiing a brand even in an industry most people have a negative opinion about. His strategies can work for any small business.
Sean Caasstrina talks about what are the keys to successfully starting and growing a small business. He offers eight unbreakable rules to success. Among them are do research; find or partner with good people. Most importantly, he believes small businesses should not be started out of passion but hard headed analysis....but don't create a business plan....create a simple document that spells out the business, why it is competitive, and stay focused.
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