Selling luxury jewelry or any high end item is an art. We have one of the most successful of these online merchants tell us some of his secrets. PR is the best form of promotion for a small business and one of the best media for doing this is radio. We'll learn how to do it in a cost effective manner.
Jim Schultz...Oded's partner/co-founder of James Allen...the online jewelry story that is making waves in the industry. He talks about how to be creative and at the same time attract customers on line.
Shannon Rose offers a unique approach to building sales through media promotion.
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