Smart Marketing; Selling To Parents;

Donna Novitsky tells how she started and grew Yiftee a company that enables consumers to send inexpensive gifts. She talks about how she got idea, overcame challenges and now has a successful enterprise.

Dr. Karen and Gregory Francois, President and CEO of Armorteria have founded a company based on fulfilling a desire to protect children and adults against illness.  They'll tell you how they identified the need and created a successful product.

Lea Grean from PGI talks about balancing work/life needs as people are beginning to plan their summer vacations or in some instances, a “work-cation.” Technology has given Americans more flexibility with work-life balance and most do end up working (or at least checking in) while on vacation.