069: How to Make a Cold Call

There are 80 million Millennials out there and no, not all are lazy and entitled. There are plenty who want true freedom, prefer entrepreneurship to the 9-to-5 grind and are hungry for mentors.

Grant Cardone believes in Millennials. This show is for those of you who have not yet condemned the hustle.

Jarrod reminds us that it’s best to learn from people who have lived through the struggle, but you can’t get much from someone that doesn’t grab your attention. How do you stay interesting? How do you set hooks to keep people coming to you or your product?

At Grant’s first job he knocked on doors in El Paso, Albuquerque, San Antonio and Fort Lauderdale. He had been using a phone to setup these appointments and realized flying in, renting a car and going door-to-door was less time effective than simply closing the prospects by phone.

Visiting a prospect costs up to 8X more than closing them over the phone.

“Always leave a voicemail from the phone number you want to be reached at. The voicemail will not be returned, but you must always leave one.” – GC

You can make more money on a telephone than any other way.

Three Tips:
1. Words matter
2. Time is going to kill you
3. Voice, inflection and tone

Cold calls will make or break you in business. If you are going to become a millionaire, guaranteed you will have to use a phone to get there.

Check out Alexa, a Grant-fan: http://www.alexasmakinwaves.com/

“You can’t buy your way to success, you have to work your way there.” – GC

Listen to the full episode to hear the tips on phones, plus direct responses to callers asking Grant and Jarrod for advice.