5 Hidden Ways CRM Can Boost Small Business Sales

As small businesses are desperately struggling to regain market share from the downturned economy, simple, cost-efficient technologies that help them gain a competitive edge and optimize sales have become must-haves to stay on top of their "A-game". Vivek Thomas, President of Maximizer Software, a SMB-focused CRM solutions provider, offers five hidden ways that small businesses can leverage CRM to boost their sales--from gaining visibility into real-time sales performance and projecting accurate revenues to optimally allocating sales resources and tracking the customer interaction trends to determine opportunities for more bottom line savings.