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How the Movie Twilight Can Help Your Business

  • Broadcast in Business
Small Business Radio

Small Business Radio


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A rerun of one of our popular episodes about the movie Twilight. Romance is a number one selling genre for a reason - and that reason isn't Fabio. Many of you are familiar with the Twilight phenomenon (i.e. vampire phenomenon), correct? Surprisingly, many romance writers believe its wild success was a public gut reaction to tragic events such as 9/11. Romance taps into human emotions and new product developer Kimber Chin, Founder of Business Romance, uses her career as a romance writer to help clients successfully launch winning products to eager new audiences. Kimber is going to explain how the movie Twilight can actually help your business, why she feels that business marketers should read romance novels, and how you can market stand alone products using novels as an example.