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How to Cherry Pick Ideas to Improve Your Business

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Small Business Radio

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David Kord Murray, former head of innovation at Intuit and author of the Wall Street Journal bestseller Borrowing Brilliance, can explain to your audience how all good ideas in business are actually borrowed from other fields, companies, and disciplines, and re-purposed by the company for new uses. He can also explain how a small business owner can start to think creatively to borrow ideas from the world around him or her to create a new product or improve on their existing service.

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