Social CRM: Making Critical Business Information Find and Work for You

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Small Business Radio

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Larry Ritter is Senior Vice President and General Manager for Sage CRM Solutions, a family of customer relationship management systems used by over 3 million small and mid-sized businesses worldwide. Larry shares his knowledge of social networking and CRM, discussing how small businesses can make each work together to deliver actionable customer and prospect details that turn leads into sales experiences that customers with return for.

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