Creative Marketing: Hop Outside the Box with Chocolate Grasshoppers

David Hauser, Co-founder and Chief Technology Officer of Grasshopper, founded this business with Siamak Taghaddos when they were still undergraduates at Babson College in 2003. Grasshopper was founded under the conviction that the company and service could empower entrepreneurs anywhere to succeed. David shares insider perspective and some personal insight into Grasshopper’s recent successful re-branding / marketing campaign and discusses the chocolate grasshoppers themselves well as how Grasshopper is paying their employees more in a down economy.