How to Turn the Story of Your Brand Into a Classic

The most successful brands know that their simple brand story is their foundation and they build their businesses from the story up. The repeatability, sincerity, delightfulness and relevance of their story is as important as the size of their marketing budget. And for small businesses, story can be even more important than the size of the budget you have to sell it. So why do so many companies skip over the importance of their story? Leah Komaiko, Founder of LeahKomaiko.com and author of 19 books, joins us to discuss how you can turn the story of your brand into a classic.