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Whether you are in start up mode or have been running a business for 20 years, marketing your business can be an ever-changing, sometimes confusing part of trying to grow and stay profitable.
There are an overwhelming number of marketing strategies to consider; some quite expensive and others totally free. The cost of the program or activity is less important than understanding if the choice is right for your business and the customers you are trying to reach. That's why knowing what works is the first step to choosing effective ways to market.
In this episode of the Small Biz Big Shots, your hosts Steve Smith of GrowthSource Coaching and Ken Rubin of High Road Data will dive into their list of the most effective marketing strategies that cost little or no money.
Here's a few categories that will be discussed:
Some of these you've probably heard of. What you might not know is the best way to use them to build visibility, credibility, online traffic and prospects that will buy from you.
If your marketing is a second thought in your business or you don't market becasue you don't have the funds, tune in and learn how to do it on a shoestring.
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It's good to talk.