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To some, branding appears to be a magical world of fantastic psychological tricks that hypnotize and ensnare the average consumer while he or she rests on the couch, dumbly clicking the remote, or staring out the window at billboards on a weekend road trip.
BrightBox’s philosophy has positioned us differently: We know that branding is about practical business strategy and understanding of sales-based results. While branding is difficult to quantify, the value of our services has been outstanding. BrightBox’s returns have grown at as fast a rate as those of any branding firm in the country, and we can take those results to potential clients and markets and use them as the proof in our pudding.
Read about the EQ Leadership philosophy.
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