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How Delphi Corporation Leveraged Conjoint Analysis to Produce Innovative and Award Winning Results

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Want to hear about a powerful tool that can help you to produce innovative results within your organization? Conjoint analysis is that tool. If you are already familiar with this human behavioral model, then this Lean Six Sigma Process Excellence Awards podcast will help to show you how conjoint analysis can be applied to improving business processes. Genna Weiss speaks with Kris Stark and Hank Sanftleben from Delphi Electronics & Safety Division of Delphi Corporation, who discuss the ins and outs of conjoint analysis and show how they applied it to a project that won for Best Project Contributing to Innovation.

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