Branding After a Merger or Acquisition

It's official —paperwork on the merger of The Mount Sinai Medical Center and Continuum Health Partners was completed on September 30.  Much work went into this merger planning and executing the marketing and communication to the public, employees, patients and physicians.  Lenny Achan, Chief Communications Officer at The Mount Sinai Medical Center will share with our audience the process that he and his teams went through and continues to go through to make this merger a success.