Boycott or Not - Are we up to the task?

As a community, as a people, as a nation, are we really ready to stand up for what we believe in, or do we sell out daily. A statement was made, "lets stop supporting the companies that have dropped Tiger Woods from endoresement deals." The question is, are we really ready to drop Nike if Nike drops Tiger. Are we serious about not supporting the companies that don't support us by seriously not buying their products, utilizing their services, or are we just talking. Are we up to the task of standing up for what we believe in.