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Quarterly Report

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Silas Kain

Silas Kain

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Tonight we begin with a colossal PR faux pas by a “PR gal” for Live! With Regis & Kelly.  Some day the PR gal has a right to her opinion.  We agree -- so long as it is done on an account where the individual is not identified by their respective profession.  That’s learned in Basic Public Relations 101.   So, we’ll discuss the basic precepts of PR and why a CREDIBLE PR person would understand those basics.

Next on the agenda is the ABC release of The Chew’s first ratings.  ABC/Disney had a field day spinning the ratings with comparisons and more.  But just what did those ratings really mean?  How many markets were actually measured?  And what feacts did Disney’s PR people leave OUT of the release which advertisers should be aware?  On this night of a PR theme, we’ll discuss the spin of spin and get into what soap fans can do in gaining better control of our own PR.

Then we will get into the Days of Our Lives Reboot.  After watching the first three episodes of Days 2.0, all I have to say is WOW!  Has Days delivered on filling the void left by Brian Frons’ decision?  What do youy think?  Have you tuned in?  Or are you not ready to  invest yourself in another soap after being burned by Disney?

Last up the Coupon Campaign.  Why it remains relevant.  What we need to do over the last quarter of 2011 in advance of the last day OLTL is aired on ABC/Disney.  All this and much more on our Thursday show.  Stop by.  Join the chat, Call in!  A show isn’t a show without your comments, ideas and opinions.

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