The Soaps Coupon Campaign is well underway as soap fans go out into the streets spreading the word about the coordinated effort between many soap groups! It's been a little over two weeks since the campaign started and we have broken our first benchmark of 1,000 coupons! And all of these coupons have been from our Internet campaign! Now the coupons are in The Globe magazine and reports from around the country are pouring in that many magazine racks have sold out! That's a testament to the resolve of soap fans to show support to those who support our cause and passion!
Tonight we will discuss the upcoming coupons appearing in the two Soaps in Depth publications. And regardless of how you may feel, a small gesture of appreciation goes a long way if you pick up the copy which has our coupon! It's all about team work! It's about showing that when we make a promise, we keep it. As I've stated many times in the last few weeks, the actual soap viewer base which uses the Internet is less than 5% of total viewers!
Tonight we exchange ideas on how we can move out from this web based campaign. With the Globe, the two SiD issues and other venues, we're getting our story out there! Out in the trenches there are personal stories to be told by other soap fans. We want to know what they think. We want to hear from educators, bankers, medical professionals, stock brokers and everyone else who is a soap fan but has been afraid to come out. We're cleaning up our image!
We're proving to Corporate America and to the Networks that the stereotypical soap fans does not exist! It's a new time and a new message. And, to be honest, Corporate America is starting to take notice! So, please! Join us tonight for the next step in our summer long campaign! This is Terminator 2011: Rise of the Soap Fan! TWO HOUR SHOW!
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