How Do We Save a Genre Which is Afraid to Save Itself?

GENRE – We all know the soap genre is in trouble.  Soap fans have a stereotypical image which we are trying to overcome.  But underneath the surface is a major problem.  How do soap fans save a genre which doesn’t seem to want to save itself?  It’s a tall order but tonight we are letting it all out.  We’re going to discuss what we are hearing behind the scenes: the fear of retribution, the uncertainty and why soap actors themselves feel they can’t come out to support themselves.  Those actors in the soap industry have to recognize while they’re almost too timid to have their own backs, the millions of fans in the market do, in fact, have theirs!  So, let’s send a message to them now – A genre worth saving begins with a genre willing to save itself!

COUPONS - Tonight we discuss how the coupon campaign is proceeding and what we need to do as a “fan” base to get the word out in creative ways.  We’re going to discuss very creative approaches to groups of people you would never imagine actually enjoy soap operas.  This coupon campaign is crucial to the success of a movement which has never been so vigorous in the half century saga of soap opera.

MEDIA – Of course the soap media is skeptical.  They’ve seen it all before.  But even the soap media has to admit this time the dynamics are far different.  We’ve been overwhelmed by the response to the shows we’ve done and that’s thanks to each of you who recognize the intrinsic value of quality scripted daytime serial programming – SOAP OPERA!  While we’re trying to save the jobs of soap industry people, we’re also working to save the jobs of those in the soap media!

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