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Epilogue: After the Finale - Saving Daytime

  • Broadcast in Television
Silas Kain

Silas Kain


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Tonight is Epilogue Night. After last week's 5-day Surge on Soaps Marathon there are many things which have yet to be said. Many in the soap community are quietly applauding the "failure" of the rallies and no one is happier about it than members of the "official" soap opera press. The soap viewer community is a reflection of our culture today -- it's a fragmented mess. Soap operas as they are written today are another reflection -- they are a mess as well. In the grand scheme of things the soap press says that the Daytime viewer base is insignificant and too small to affect any change. Oh really? The internet soap fan base is viewed as a "band of loonies" with no credibility whatsoever. Hmmm. I think that's how the British viewed Americans prior to the Revolution. We've heard the "tough" talk from the professionals but where the heck are the solutions? What is the soap media doing to help save a genre they claim to love so much? If you've listened to any of my shows which don't have a thing to do with soap you will find a common thread -- follow the money. Learn the connections. Connect the dots. It applies to everything - politics, consumer products, education and you got it -- soaps.

According to the magazine industry itself, the big 4 soap magazines in order of rank: Soaps In Depth - CBS, Soaps in Depth - ABC, Soap Opera Digest and Soap Opera Weekly have a combined average single copy circulation of 494,060 issues in 2009. They didn't even break half a million! So, let's discuss the next step in this process in how we will achieve the respect we deserve. Let's find out if the network executives, ad agencies and corporate advertisers really do believe that we are insignificant. There's something the pundits have failed to realize -- this movement is now about business. We're taking out the emotion and the self serving needs of individuals. This is about industry, art and being bold. Join in. Share your thoughts. BE EMPOWERED!