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As The World Turns fans mourn another blow to daytime television

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Silas Kain

Silas Kain

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A few weeks ago, I asked if the fall of American Soap Operas have led to the rise in cable news viewership. Have CNN, FOX and MSNBC become the new daytime dramas? CBS announced that after 54 years they were pulling the plug on As The World Turns. Soap fans may recall that just a few months previous, CBS canceled Guiding Light after 60+ years. Both shows were owned by Proctor & Gamble the maker of household products from Tide to Duracell. In the early days of radio and television the daytime serial (soap opera) helped introduce American women to their product lines. Many P&G brands are have been used by several generations who watched their "stories". So after generations of loyal viewership, the shrinking numbers and competitive quest for ratings gold have left soap operas in the dust. ABC just moved their All My Children cast to Los Angeles from New York City. The acting community is rapidly losing a source for ppracticing their craft. In the meantime, others say that soap operas have contributed to the "dumbing" of America. What's your take? Is it a big loss? Or did soap companies bait the hook and not care about fan loyalty. All this and more on the March 25th episode of Silas Kain's deLIBERnATION. So join me and my guests for a discussion about the rise and fall of an American institution and what As The World Fans are doing to campaign to save their show. Guests to be announced March 18th.So join me and my guest Sue O'Konis, an organizer of the ATWT rally and life long daytime TV viewer for a lively discussion!

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