Shopper Revolution

Shopper Revolution Interview Series - Geoff Jackson, Campbell Soup Co.

Shopper Revolution

Shopper Revolution

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Recorded live at the Shopper Marketing Expo in Chicago we interviewed Geoff Jackson, Director, Integrated Shopper Marketing, Campbell Soup Co. Geoff was appointed Director of Integrated Shopper Marketing for the Campbell USA division in August 2009. Jackson helps centralize the decision-making around shopper and consumer marketing programs and leverages his marketing expertise to ensure Campbell is focused on the activities that drive growth, best leverage the company's scale, and meet the needs of its consumers, customers and shoppers.
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