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Sharpo Says Interview With Illya Friedman

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The inimitable host, Sharpo (Eric Howell Sharp) interviews Illya Friedman. Illya Friedman is the President of Hot Rod Cameras and inventor of the Hot Rod PL, the first commercial device to allow PL mount cinema lenses to be used directly on an HDSLR camera. Illya Friedman began working intimately with professional camera systems in 1990. Before starting Hot Rod Cameras, Illya was the 4K Rental Specialist for Dalsa Digital Cinema, the HD camera rental specialist for Wexler Inc., and the Senior Rental Agent for production equipment at Moviola Digital. Illya has performed technical demonstrations and consulting to A-list Directors, Producers and Directors of Photography, and hosted training seminars for hundreds of industry professionals. He has lead demonstrations at NAB, IBC, Cine Gear, HD Expo, DV Expo, The Image Mechanics Expo as well as DGA and Cinematographers Guild trade events. Throughout his career, Illya has been involved with many “firsts”; including production of the first HDSLR feature film, 4K Feature Film, 4K music video, 4K commercial, as well as the first major network TV series to shoot in 24p utilizing the Panasonic AJ-SDX900, and the first shot on the Sony XDCam system. In 2005, Illya produced the first project shot on the Panasonic P2-HD format, which also became the first P2-HD project transferred to 35mm Film. As an expert consultant, Illya has been involved with hundreds of projects, been interviewed by most major trade publications, and frequently presents and sits on expert panels at film festivals and events across the U.S. Illya’s Clients include: ABC, NBC, CBS, FOX, MTV, VH1, HBO, Lucasfilm, Bunim/Murray, Mark Burnett Productions, Tollin Productions, Anonymous Content, Green Dot Films, Universal Pictures and Warner Brothers.

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