Understanding How Women Think With Alisa Beyer

Sharifah Hardie interviews Alisa Beyer. Do you know the name Alisa Marie Beyer? If you don’t, you should. Alisa Marie Beyer is proven serial entrepreneur who has built and sold three companies and is now the Founder and Creative Director of The Benchmarking Company(TBC). She decided to bring her “built from scratch” expertise to the beauty industry when she launched TBC in 2006 after the birth of her third child. Now TBC hosts a unique blend of beauty clients, from start-ups to multi-billion dollar companies all clamoring for her expertise.

Alisa works hard to know what women are doing, thinking, feeling, and buying, and what they want from their beauty brands. By interviewing and meeting with thousands of women annually on behalf of clients like Glowelle, Estee Lauder, Mary Kay, L’Oreal, L’Occitane, Kao Brands, Fresh, Bath & Body Works, Guthy Renker and Victoria Secret’s Beauty, Alisa helps companies understand what it takes to gain customer attention, achieve brand loyalty and build a beauty business that works. Through the many planning and ideation sessions she has conducted with both small and large clients, to the complete go-to- market plans she has authored, Alisa helps shape marketing strategies and build brands. As a beauty industry expert in high demand, Alisa also serves as the Global Beauty Brand Strategist for Breakthrough in Beauty, consulting on the development and launch of new beauty care lines.

She has published numerous articles on marketing and research and has been a lecturer at the Wharton School of the University of Pennsylvania on entrepreneurship. In 2007, Alisa was a featured speaker at Cosmoprof, HBA, Spa Owners & Operators and the Professional Beauty Association.

Visit The Benchmarking Co. at: www.benchmarkingco.com