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In order to have a successful Search Engine Optimization campaign, it's first important to understand how the search engines operate. This podcast talks about the mechanics of search engines, specifically Google.
How do search engines find websites? What makes up a search engine results page? Where do visitors click? What sort of traction does the fifth ranked website get versus the first ranked website? What sort of special results does Google return? How are local results changing search results? How is user behavior and history changing results?
Learn about these topics and more from SEO experts Brian Lofrumento and Kevin Albrecht of NewGen Consultants!
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