Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Selling to Schools

Selling to Schools


Follow This Show

Stay in the know about new episodes and updates.
Selling to Schools provides expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products to K12 schools. Savvy education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace.

On-Demand Episodes

The ISTE conference is the biggest event of the year for the educational technology industry. Tune in as STS trade show sales and marketing specialist, Keith Reznick, of Creative Training Solutions gives you sales-boosting tips for... more

Marketing to schools by exhibiting at conferences has always been a popular way for companies to generate sales leads from educators. But now, with attendance falling at many trade shows, there is new pressure to improve results from... more

Everyone who sells any product or service to schools wants to know how to do a better job managing the sales process with senior level school administrators. Two issues are coming front and center. One is handling requests for discounts... more

Important tips for education marketing are revealed by educator "secret shoppers" at TCEA 2011, one of the largest conferences for companies that sell educational technology products to schools. Educators judged exhibits and scored them for a... more

As budgets for public schools are getting slashed, publishers and developers of a wide range of educational products and services are looking for new customers. Many marketing managers want to know if homeschoolers could be a viable... more

2011 begins as it ended in the school market, with concerns about K-12 funding issues and nagging questions. How will the budget crunch impact sales? What does this say about the availability and the trends for sales jobs in... more

A new study shows the shift from print books to ebooks is accelerating, the most dramatic change in the K-12 market in a century. Is education marketing or selling to schools a priority for you? If so, do not miss this interview with the... more

Sizing K-12 market segments has always been a challenge. Traditional school market research methods, usually surveys of educators or school-market resellers, have been inconsistent. Now there is a new study underway that promises to... more

Schools are buying more digital instructional and reference materials than ever before. The use of eBooks is rapidly taking off. As the shift from print to digital accelerates, what sales strategies will work? Will there be a role for field sales?

Platforms are popping up everywhere on the educational technology landscape. There has been a surge in the use of the word "platform" to describe a wide range of products and services being offered to K-12 technology buyers. Is it trendy... more