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Selling to Schools

Selling to Schools


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Selling to Schools provides expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products to K12 schools. Savvy education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace.

On-Demand Episodes

Important tips for education marketing are revealed by educator "secret shoppers" at TCEA 2011, one of the largest conferences for companies that sell educational technology products to schools. Educators judged exhibits and scored them for a... more

As budgets for public schools are getting slashed, publishers and developers of a wide range of educational products and services are looking for new customers. Many marketing managers want to know if homeschoolers could be a viable... more

2011 begins as it ended in the school market, with concerns about K-12 funding issues and nagging questions. How will the budget crunch impact sales? What does this say about the availability and the trends for sales jobs in... more

A new study shows the shift from print books to ebooks is accelerating, the most dramatic change in the K-12 market in a century. Is education marketing or selling to schools a priority for you? If so, do not miss this interview with the... more

Sizing K-12 market segments has always been a challenge. Traditional school market research methods, usually surveys of educators or school-market resellers, have been inconsistent. Now there is a new study underway that promises to... more

Schools are buying more digital instructional and reference materials than ever before. The use of eBooks is rapidly taking off. As the shift from print to digital accelerates, what sales strategies will work? Will there be a role for field sales?

Platforms are popping up everywhere on the educational technology landscape. There has been a surge in the use of the word "platform" to describe a wide range of products and services being offered to K-12 technology buyers. Is it trendy... more

A new comprehensive study of online learning shows rapid growth, and along with it, big implications for education marketing executives involved in developing and selling products and services to K-12 schools. From the technology... more

Webinars are a popular channel to engage prospective K-12 customers around your product or service offerings. But now, with Internet radio, you can extend your reach and attract prospects who may prefer to hear the story. How can... more

English Language Learners (ELLs) are the fastest growing segment of the school population. As the number of students from non-English speaking homes soars, schools are looking for solutions. What products and services are they... more