Selling to Schools

Selling to Schools


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Selling to Schools provides expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products to K12 schools. Savvy education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace.

On-Demand Episodes

Webinars are a popular channel to engage prospective K-12 customers around your product or service offerings. But now, with Internet radio, you can extend your reach and attract prospects who may prefer to hear the story. How can... more

English Language Learners (ELLs) are the fastest growing segment of the school population. As the number of students from non-English speaking homes soars, schools are looking for solutions. What products and services are they... more

Better teacher training for STEM (Science, Technology, Engineering and Math) education is an area of major concern for school administrators. What are the opportunities for education marketers and companies that provide K-12... more

In this episode, we'll tackle a hot topic with Jenny House, an expert on STEM funding. Preparing teachers and students for STEM (Science, Technology, Engineering and Math) education looks like one of the better opportunities in a... more

If you're responsible for managing a sales team for a company that sells to schools, you know that the challenges of the K-12 market make your job really tough at times. Making matters worse, few companies invest enough in... more

Public relations has taken the back seat to other types of lead generation education marketing for most companies in the K-12 market, especially with tight economic conditions. Many companies focus their PR efforts on occasional... more

The phone is integral to our lives but not always properly integrated into the education sales process. As education marketing managers seek ways to fill their sales pipeline with more qualified prospects and/or to reduce the cost of sales,... more

Pre-K education is a rapidly expanding opportunity in the U.S. education marketplace . Public programs are a priority in many states. A recently released report from early childhood education specialists at Wilson Marketing Group... more

The 2010 Horizon report for K-12 education provides educational technology companies with important insight about trends that may bring dramatic changes in our K-12 schools. Anyone marketing to schools or considering... more

Now that schools are wired and Internet access is ubiquitous, what’s next for technology companies that sell to schools? Now the challenge is finding pockets of opportunity – school districts where purchases of digital content and... more