Selling to Schools

Selling to Schools

United States, EnglishMarketing

Selling to Schools provides expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products to K12 schools. Savvy education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace.

On-Demand Episodes

00:24

Do you sell products or services to K-12 schools that could help students prepare for careers aligned with their personal passions? If so, then there is new source of funds that could open up new district sales opportunities for you. This is a timely... more
Play Now Button
00:16

School sales stalled? Make no mistake: no matter what you do or say, your K-12 prospects control the buying process. And while you can't change their mind, if you practice the Five Maximizing Maxims (read about them in the companion... more
Play Now Button
00:15

Are you having trouble getting a sales meeting with a school administrator? No wonder. Busy educators are tired of boring, cookie-cutter sales presentations. Every sales pitch is the same, relying on slide shows and touting... more
Play Now Button
00:15

The landmark federal program which has come to be called “No Child Left Behind” has pushed billions of dollars into the K-12 market, and fueled sales of K-12 products and services for years. But what can you expect next? Recent... more
Play Now Button
00:14

You really want to make an impact on education—right? But are you sometimes frustrated when you try to persuade school administrators to buy your product or convince your coworkers to go along with your idea and they dig in... more
Play Now Button
00:16

What your team members and your K-12 prospects think and feel is right - their biases - are impacting your results this very minute. As you rush through your day, chasing revenue quotas and pushing for action, your team and your... more
Play Now Button
00:16

We joke about presentations and demos with the colloquial name “dog and pony show.” Joe Caruso, leadership consultant to the education industry, calls most product demos “dummos,” his own colloquialism. Joes knows – as you... more
Play Now Button
00:15

Companies are consolidating. Publishers are re-restrategizing and re-reorganizing. Developers of educational products and services are selling to districts with historically tight budgets. And the districts themselves are rethinking... more
Play Now Button
00:15

Organizing and tapping into the services of an advisory group has been a solid strategy for many companies that sell to educators. What's the difference between an advisory group and a formal board of directors? What's the value for the... more
Play Now Button
00:16

Rapid change and uncertainty in the education market is creating relentless pressure on managers. Many companies, especially those holding tight to old methods, must break away and reassess everything they're doing, and find ways... more
Play Now Button

Comments

 comments