Selling to Schools

Selling to Schools


Follow This Show

Stay in the know about new episodes and updates.
Selling to Schools provides expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products to K12 schools. Savvy education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace.

On-Demand Episodes

Here is a challenge every educational technology provider faces. School administrators decide to give your product a try, hoping to verify the pay-off you've promised. You get the sale -- a trial for a few classrooms or schools. But, all too... more

Grants and funding for K-12 schools are always a hot topic, especially now that the election is over and we've jumped off the fiscal cliff. Education marketers have burning questions: What should we be doing to tap into sources of funding... more

What does the 2013 job market have in store for sales professionals who work for companies that serve the K-12 school market? How will hiring managers find and attract the talent they need to fill their sales positions? What trends and... more

Everyone promoting products and services to schools is doing so amidst a tidal wave of change in media. The number of e-newsletters, online magazines, digital publications, and social media outlets educators participate in is exploding. For... more

How will your company grow and prosper in the "new normal" K-12 sales environment? An important success strategy is to focus on helping your customers and prospects manage change, perhaps a hidden challenge. Three... more

During EdNet 2012, the annual ed tech industry conference, a few hundred industry executives were treated to a general session entitled ?Farewell Products. Hello Services.? A well-respected group of panelists made the case for sea... more

The Pre-K market is big business. Many publishers and distributors depend on it. So, as we approach the 2012 presidential election, what can we expect? Will the stagnant U.S. economy and soaring federal deficits take a toll on early... more

Do you sell products or services to K-12 schools that could help students prepare for careers aligned with their personal passions? If so, then there is new source of funds that could open up new district sales opportunities for you. This is a timely... more

School sales stalled? Make no mistake: no matter what you do or say, your K-12 prospects control the buying process. And while you can't change their mind, if you practice the Five Maximizing Maxims (read about them in the companion... more

Are you having trouble getting a sales meeting with a school administrator? No wonder. Busy educators are tired of boring, cookie-cutter sales presentations. Every sales pitch is the same, relying on slide shows and touting... more